Brand Policy

Last Updated: 1st April 2025

Welcome to the official brand policy of India Costartup. This document outlines our brand's mission, values, and guidelines to ensure consistency and integrity across all platforms.

Purpose

This Brand Policy establishes the standards and principles for building, representing, and protecting the India Costartup brand. It ensures a consistent, trustworthy, and ethical brand experience for all users, including startups, investors, partners, and the broader business community.

1. Brand Mission & Vision

India Costartup to become the leading platform that transforms how startups and businesses launch, scale, and thrive—creating a connected, intelligent ecosystem that fuels innovation, inclusion, and impact across industries and communities.

  • ◉ Mission: To empower Indian entrepreneurs, startups, investors, and job seekers by providing an AI-powered platform that facilitates meaningful business connections and growth opportunities.
  • ◉ Vision: To be India's leading business matchmaking platform, fostering innovation and collaboration across the startup ecosystem.

2. Unique Value Proposition (UVP)

India Costartup connects entrepreneurs, startups, investors, and job seekers through AI-driven matchmaking, verified profiles, and end-to-end business support services, reducing barriers to business formation and growth.

Beyond business connections, the platform offers social media-style features—allowing users to share blogs, reels, and business knowledge. This fosters a collaborative community and continuous learning environment.

3. Core Brand Values

  • ◉ Innovation: Leveraging AI to revolutionize business networking.
  • ◉ Inclusivity: Connecting diverse stakeholders across India's vast entrepreneurial landscape.
  • ◉ Trust: Ensuring secure and verified interactions among users.
  • ◉ Empowerment: Providing tools and services that enable startups to thrive.

4. Content Guidelines

All content should be respectful and professional. Avoid offensive language, hate speech, harassment, or personal attacks. We do not tolerate discrimination based on race, gender, religion, nationality, or any other protected characteristic.

Content must be truthful and accurate. Do not share false or misleading information, impersonate others, or misrepresent your identity, business, or qualifications.

We encourage constructive and relevant contributions. Ensure your posts, comments, and messages add value to discussions and align with the platform’s focus on business, networking, and entrepreneurship.

Avoid spam and self-promotion. Repetitive, irrelevant, or promotional content that disrupts the user experience is not allowed. Promotional content should be transparent and appropriately placed, such as in designated business or service listings.

Respect intellectual property rights. Only share content that you own or have the right to distribute. This includes text, images, videos, and links.

We reserve the right to remove content that violates these guidelines and take appropriate action against accounts that repeatedly or severely breach these standards.

  • ◉ Blogs & Articles: Focus on topics relevant to startups, entrepreneurship, and business growth. Ensure content is original, informative, and aligns with brand values.
  • ◉ Videos & Business Reels: Produce content that educates, inspires, and showcases success stories. Maintain high production quality and brand consistency.

5. Ethical Use of Technology

AI and data-driven features are designed and deployed in accordance with ethical standards, prioritizing fairness, privacy, and user empowerment.

6. Compliance & Legal

All branding, promotional, and advertising materials shared on our platform must fully comply with India Costartup's advertising standards and legal regulations. This includes ensuring that marketing content is truthful, not misleading, and respectful of cultural and ethical norms.

In addition, all user data, communications, and interactions on the platform must adhere to applicable data protection laws, such as the Digital Personal Data Protection Act (DPDP), and align with the platform's privacy policy. We are committed to maintaining transparency, user trust, and legal compliance across all aspects of our services.

7. Brand Protection

Unauthorized use, reproduction, or misrepresentation of India Costartup’s brand assets is prohibited.

India Costartup reserves the right to pursue legal action against any unauthorized use of its copyrighted and trademarked materials.

Intellectual Property Rights

India Costartup owns all rights, including copyright and trademark rights, in its brand name, logo, slogan, all the contents (both visual and textual), Unique Value Proposition (UVP), marketing materials, and digital assets.

✔ Copyright Protection

✔ Trademark Protection